This learning series is designed for security professionals at manufacturer, integrator, dealer and reseller businesses who are looking to increase sales, improve lead generation strategies and win more business through authentic customer service and needs-based sales approaches.

This series is ideal for:

• Sales leaders at systems integration/installing/reseller/dealer firms
• Manufacturer business development and account representatives
• New and rising employees seeking insights on sales and business growth strategies
• Sales, marketing and operations professionals looking to enhance customer service and executive skills

Topics addressed include:

• Security sales and business development strategies
• A consultative approach to security sales
• The art of upselling
• Proposals and presentations that separate you from the competition
• Selling to the CISO
• The value of coopetition within the security sales ecosystem
• Selling security systems in the 2020s